The Restaurant Gen Z Favors The Most, According To A Survey

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Without further ado, the moment we’ve all been waiting for. According to Piper Sandler, Chick-fil-A came out on top. This win comes on top of a solid winning streak for the fast-food giant over the past few years. In 2022, the chain drew a whopping 18% share of Gen Z consumer responses and has taken the number one spot in the American Customer Satisfaction Index for eight years in a row. Top-five runners-up include Starbucks, Chipotle, Olive Garden, and McDonald’s, per Nation’s Restaurant News.

A 2019 Morning Consult survey found that Chick-fil-A was Number 11 of Gen Z’s 25 most-loved brands, along with Netflix, Target, and Doritos. The survey only included adults ages 18-21, and recorded racial and gender demographics per participant. (Interestingly enough, if you sort the survey results by gender, Chick-fil-A doesn’t appear anywhere in the ranks of favorite brands for female-identifying participants.) Chick-fil-A also secured the Number One spot with Gen Z fans in Piper Sandler’s 2020 survey, via Business Insider. From 2019 to 2020, the chain saw a whopping 20.6% year-over-year growth, hitting $12.6 billion in domestic sales. This year, Chick-fil-A’s ranking looks like a victory lap.

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Professional online writer. Tea drinker. Committed optimist. I write about health, wellness, fitness, parenting conundrums and navigating complex relationships.

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