Kuo: Apple to Further Separate Devices in iPhone 15 Lineup With Different Features

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Apple will further differentiate its “Pro” and non-“Pro” iPhone models with next year’s iPhone 15 and ‌iPhone 15‌ Pro, according to insightful Apple analyst Ming-Chi Kuo.

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In a series of tweets earlier today, Kuo said that further differentiating the ‌iPhone‌ lineup would increase sales of the “Pro” models. To this end, Kuo said that “Apple will also start creating differentiation between the ‌iPhone 15‌ Pro Max and the ‌iPhone 15‌ Pro,” using a “precise product segmentation strategy to generate more sales/profits in a mature market.”

One of the reasons Apple is able to do this, “even though hardware innovation has become more challenging and the market has matured,” is believed to be cause the “Android camp still poses no threat to Apple in the high-end market” due to brand value and ecosystem disadvantages. That being said, Kuo added that Qualcomm’s transfer of high-end chips for Android devices from Samsung to TSMC, Apple’s chip supplier, as well as an aggressive push toward foldable phones, could help Android regain ground in the years ahead.

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Fascinated by how code and design is shaping the world. I write about the why behind tech news. Design Manager in Tech.

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