Pop-Tarts’ New Collab Challenges Fans To Spice Things Up

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At first, Pop-Tarts and Tajín might seem like a confusing pairing. But, Tajín is currently the most popular fruit and vegetable seasoning in both the U.S. and Mexico and the market leader in chili powder, per the press release. It’s a blend of mild chili peppers, sea salt, and dehydrated lime. That’s why Javier Leyva, Director of Tajín U.S.A., says the seasoning is a perfect complement to Pop-Tarts’ fruity center. Although, when it comes to adding a little spice to, say, a non-fruity Frosted Chocolate Fudge Pop-Tart, spicy chocolate can be just as big of a crowd-pleaser. As we speak, Baskin-Robbins’ October flavor of the month is Spicy ‘N Spooky, an unexpected swirl of chocolate and ghost peppers, sprinkled with spicy blood orange flakes. It seems that foodies are digging the spicy-sweet combo this season.

The limited-edition kit comes packed with Tajín’s trademark Clásico Seasoning and an all-new Fruity Chamoy Hot Sauce, which accompany classic Pop-Tart flavors Frosted Strawberry, Frosted Wild Berry, and Peach Cobbler. For inspiration, the kit also contains a list of detailed flavor descriptions and suggested pairings. The whole thing runs for only $10. Be warned, though: This “limited-edition” kit is ridiculously limited – as in, it drops on October 25 and ends at noon on October 27. Within this wicked small window, the kit will be on offer through Pop-Tarts’ Instagram store or Kellogg’s website while supplies last.

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Professional online writer. Tea drinker. Committed optimist. I write about health, wellness, fitness, parenting conundrums and navigating complex relationships.

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