Kuo: Next-Generation Apple TV Likely to Have Even Lower Sub-$100 Starting Price

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The new Apple TV 4K announced today already has a lower starting price of $129, compared to $179 for the previous model, but analyst Ming-Chi Kuo believes that the next-generation Apple TV could be sold at an even lower price point.

Apple TV 4K 2022
In a tweet today, Kuo said a sub-$100 price would be the “sweet spot” for the Apple TV and added that he expects the next-generation model to be “more affordable.”

Both the second-generation (2010) and third-generation (2012) models of the Apple TV were priced at $99 at launch, and Apple eventually lowered the price of the third-generation model to $69, so there is precedence for a sub-$100 Apple TV, which would better compete with low-priced streaming devices sold by Google, Amazon, and Roku.

Another possibility is that when the next Apple TV launches, the model announced today remains in the lineup for around $99.

In the meantime, the latest Apple TV 4K is certainly a better value than its predecessor. Even if Apple is attempting to upsell customers to the $149 model with 128GB of storage, Ethernet, and Thread support, that device is still a better value than the previous model with 32GB of storage for $179 or 64GB storage for $199.

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Fascinated by how code and design is shaping the world. I write about the why behind tech news. Design Manager in Tech.

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