Like the King, Feig has designed a gin of his own, Artingstall’s brilliant London dry gin. Feig’s gin is also crafted with carefully selected botanicals, and the blend has garnered various awards and accolades (via Reserve Bar). To Parade, Feig describes the gin with warm notes of citrus and black pepper. Feig’s latest book, “Cocktail Time!: The Ultimate Guide to Grown-Up Fun,” is inspired from a project that carried him through the COVID-19 lockdowns. For 100 days, Feig shared drink recipes with his audience online (per Esquire). So it’s safe to say Feig knows his way around gin and tonics and cocktails.
During Feig’s meeting with the royal, he recalls making martinis for both him and the King and exchanging bottles of gin. When asked to compare the two labels, Feig graciously offered to Parade, “Let’s just say all gins are wonderful in their own way.” A diplomatic answer, indeed.